Construction portfolio – Best practices

A professional presentation of projects can help your company attract new clients. Learn how to create an impressive construction portfolio.

Construction projects are an essential way for companies in this sector to capture the attention of potential clients. Photos and videos best showcase the quality of work, which is a key factor in choosing a business partner. How can you prepare your portfolio in a software program for construction companies to secure new contracts? We’ve prepared a special guide with practical tips.

Professional photos of construction work

Even when such an opportunity arises, not everyone takes advantage of it. Photos of construction projects are a specific type of photography that also requires an understanding of the industry. What might seem like a minor detail to some could be a confirmation of quality for others.

Let's take a look at the 4 most important rules to follow when taking photos.

Compliance with OHS

Your photos should clearly show that you adhere to Occupational Health and Safety standards. For potential clients, this is a crucial issue. It demonstrates that your team values safety and respects the applicable regulations. This also enhances your company's reputation as professional and responsible.

Variety

If you have the opportunity, showcase your project from various perspectives. Capture the results of your work from different angles or even from a bird's-eye view to better convey the overall picture.

Details

In finishing work, roofing, and many other tasks, precision is key. Potential clients will be keen to see how you handle tile cutting, soldering sections of gutters, or the precise placement of cladding boards around windows and doors. When taking photos from a distance, capturing an entire wall or part of a roof, such details may be overlooked.

Quality

Treat your portfolio like a business card. High-quality photography will capture a partner’s attention from the very first moment and reinforce the impression that you are a professional. You don’t need fancy equipment—one of the newer smartphone models should suffice for good photos.

Key points: We know that some types of work can easily get dirty, so remember to clean your camera lens. Dust or dirt on the lens can ruin even the best shot.

Where to showcase your portfolio

You already have a rich collection of high-quality photos. What’s next? Your portfolio should work towards the success of your company and be accessible to potential partners. Here are several ways to make your materials available to a broader audience:

Website - If you have your own website, it’s a good idea to create a page or at least a dedicated section where you can showcase selected projects.

Social Media - If you are active on social media, your strategy should also include sharing materials from your chosen projects.

What if you don't use any of these channels but still want to attract more clients with a professional portfolio?

With software for construction companies like Batieu, you can create a virtual profile for your company, which you can fill with photos of completed projects. A well-prepared and effectively presented portfolio will increase the chances of your company being noticed by potential clients and build your reputation as an industry expert. You can add an unlimited number of photos, and our experts will ensure that your images meet the highest standards.

Your projects in the Batieu construction software 

As a Batieu user, you can browse a list of companies and evaluate their services based on their projects. Therefore, building a portfolio is a worthwhile investment if you want to attract new partners.

Before your project becomes visible on the platform, it must undergo verification. According to our policies, your company’s details are hidden until the terms of collaboration with a partner are accepted.

Therefore, in your photos and project descriptions, you should avoid including:

• Personal data
• Company name
• Phone numbers and addresses
• Project names (complexes, buildings, etc.)
• Links to websites or other sources that could identify your company.

People in photos

Especially if you want to capture the progress of work, your photos may include members of your team performing their tasks. Just capturing their silhouettes will not lead to rejection of the photos, provided that:

• The figures are turned in such a way that their faces are not visible (ideally, position yourself from the side or from behind).
• The clothing does not display logos or company names.

Background of your project

If you are working outdoors, whether as a roofer, mason, or specializing in facades, it can be challenging to present the project in its entirety without including parts of the surrounding environment. To avoid revealing the exact location of the construction site, try to avoid features such as street signs or billboards that might suggest the location.

Remember that even if such elements are visible in some photos, they might be easily removed by cropping the image.

Attract new partners with your construction portfolio

Creating a profile on construction software Batieu offers new ways to connect with potential clients, and showcasing your projects is a key strategy. By consistently sharing your work, you can attract not just views and likes, but also real business opportunities. Explore the gallery of companies who are already leveraging their projects to secure new contracts.

If you need assistance or additional information, reach out to the Batieu support team. Our consultants are here to help with any questions you may have.